Buy now for $35! Jack Daniel's Green Label Whiskey is lighter than Jack Daniel's Old No. This less aged variety is smoother and less sweet than the traditional black label recipe. Buy Jack Daniel's Green Label for a different take on the traditional craftsmanship of the distillery. This variety is harder to come by, so take advantage of Green Label Jack for sale.
A bottle of Johnnie Walker scotch whisky
History
A bottle of Jack Daniel's whiskey
Jack Daniel's
Jasper Newton 'Jack' Daniel founded the distillery in Lynchburg, Tennessee in 1866. In 1907, due to failing health, Jack Daniel gave the distillery to his nephew Lem Motlow. Tennessee passed a state-wide prohibition law in 1910. So Lem Motlow moved the distillery to St. Louis, Missouri and Birmingham, Alabama. But the new distilleries had quality problems. Production resumed in Lynchburg when in 1938 - 5 years after the federal prohibition laws were repealed - Tennessee state repealed their prohibition laws. Production of whiskey was banned again during World War II - from 1942 to 1946. Motlow resumed production in 1947 but died soon and passed the distillery on to his children, Robert, Reagor, Dan, Conner, and Mary. The Brown-Forman Corporation bought the distillery in 1956.
Johnnie Walker
John 'Johnnie' Walker started selling whisky in his grocer’s shop in Ayrshire, Scotland in 1820. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing Johnnie Walker scotch as a popular brand. From 1906–1909 John’s grandsons George and Alexander II expanded the line and introduced the color names (Red Label, Black Label etc.). The company joined Distillers Company in 1925. Distillers was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997.
Johnnie Walker logo
Branding and LabelGreen Label Jack
The Jack Daniel's label was trademarked in the early 1960s. At that time Lynchburg had only 361 people; so that is the number still mentioned on the label. The slogan is 'every day we make it, we’ll make it the best we can.'
In 1908, the iconic Striding Man logo for Johnnie Walker was created with the slogan, 'Born 1820 – Still going Strong!'. The slogan has since been changed to 'Keep Walking'. The Johnnie Walker label is slanted and angled at 24 degree. It was so designed by Alexander Walker who thought that this would make it possible to have larger text on the label and make it stand out on the shelves.
Difference Between Jack Daniels LabelsManufacturing Process and BlendJack Daniels
Tennessee whiskey is made from at least 51% corn; it is filtered through maple charcoal in large wooden vats before setting to age in new, charred oak barrels. This process imparts it a distinctive flavor. Traditionally Jack Daniel’s was bottled at 90 proof (45% alcohol by volume). In October 2004, it was announced that all generally-available Jack Daniel's products would be bottled at 80 proof. Video that explains how Jack Daniel's is manufactured.
Johnnie Walker
Johnnie Walker offers several blends, identified by the Label color:
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Sponsorships
A display of different types of Scotch
Jack Daniel's sponsored the following racing teams:
Johnnie Walker is a sponsor of the following events:
References
Stephen Lovekin/Getty Images Entertainment/GettyImages
Jack Daniels is a Tennessee whiskey, not a bourbon. The difference between the two comes during the final aging process in oak barrels. Jack Daniels is available in two separate labels, the Black and the Green. The Green Label is aged for a shorter time than the Black.
Process
To complete the aging process, the whiskey is dripped through 10 feet of a special type of charcoal made from hard sugar maple, into a charred oak barrel. The company claims not to have a set time for the aging process. Instead, it employs professional tasters to determine when the whiskey is ready.
Green LabelJack Daniels Black Label Review
Jack Daniels Green Label has a lighter flavor and color than it's counterpart. The character of the whiskey is smoother, and the overall taste is mellower than the Black. The Green Label is not aged as long as the Black. It is stored on the lower floors in the Jack Daniels warehouse, a position that retards the aging process, producing a less mature version of the whiskey.
Black LabelJack Daniels Black Label Whiskey
The Black Label, like the Green, goes through the process of charcoal filtering, and is stored in charred oak barrels. However, these barrels are not stored in the center of the warehouse which expedites the maturing process. The flavor is stronger than the Green Label and the color is darker, making the character more complex. Black Label is more expensive than the Green Label.
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